MIKE AND IKE
Left on Read
BrandMIKE AND IKE
ProjectLeft on Read
Date
Jul 2026
Description
Curiosity brings the MIKE AND IKE brand to life in this commercial spot, titled "Left on Read." The narrative unfolds in a domestic living room setting, focusing on a woman interacting with her mobile device. The production balances live-action technique with VFX/visual effects, introducing two miniature candy-costumed characters to the frame. The aesthetic relies on moody, warm ambient lighting against dark teal interiors, placing the product at the center of the scene.
Style
Horizontal, Commercial, Moody, Warm
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Cream
Caramel
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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