MIKE AND IKE
Left on Read
Brand
ProjectLeft on Read
Date
Jul 2026
Description
Mike and Ike's 'Left on Read' commercial campaign, developed by agency Curiosity, brings a narrative twist to the brand's signature confectionery. The spot follows a protagonist in a domestic setting, juxtaposing human interaction with stylized character work. Visuals lean into a warm, moody aesthetic, utilizing live-action techniques alongside integrated VFX to place the candy-costumed figures within the frame. The production centers on the interaction between the product and its playful, miniature brand ambassadors.
Style
Horizontal, Commercial, Moody, Warm
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Cream
Caramel
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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