MIKE AND IKE
Name Game
Brand
ProjectName Game
Date
Jul 2026
Description
Mike and Ike’s Name Game commercial presents a playful interaction between students and a set of miniature, candy-costumed characters. The production centers on the brand's iconic packaging, utilizing live-action technique to bridge the gap between a standard classroom setting and surreal, palm-sized encounters. Agency Curiosity produced this campaign for the food and beverage brand. The creative execution leans into visual effects to integrate the miniature characters with human talent, maintaining a consistent brand presence across all scenes.
Style
Horizontal, Commercial
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Background
Education Building
Context
TVC / TV Commercial
Associated creatives
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