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MIKE AND IKE

Name Game
ProjectName Game
Date

Jul 2026

Description

Mike and Ike’s 'Name Game' campaign unfolds in a classroom setting, featuring a student interacting with miniature characters dressed as the brand’s candy pieces. The spot bridges the gap between reality and fantasy, utilizing live-action technique alongside VFX / visual effects to bring the playful characters to life in the palm of a hand. Agency Curiosity spearheaded the creative production for this commercial project.

Style

Horizontal, Commercial

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Background

Education Building

Context

TVC / TV Commercial

Associated creatives

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