Mike and Ike’s Name Game commercial presents a playful interaction between students and a set of miniature, candy-costumed characters. The production centers on the brand's iconic packaging, utilizing live-action technique to bridge the gap between a standard classroom setting and surreal, palm-sized encounters.
Agency Curiosity produced this campaign for the food and beverage brand. The creative execution leans into visual effects to integrate the miniature characters with human talent, maintaining a consistent brand presence across all scenes.
