MIKE AND IKE
Slack Attack
Brand
ProjectSlack Attack
Date
Jul 2026
Description
MIKE AND IKE’s Slack Attack campaign leans into a relatable, high-pressure narrative to introduce a moment of respite. Developed by Curiosity, the commercial follows a woman navigating a series of digital interruptions until she is met with unexpected guidance from two miniature candy-costumed figures. The spot utilizes live-action technique alongside VFX / visual effects to anchor the surreal encounter within a grounded, warm interior. By contrasting the digital overwhelm of modern notifications with the quiet, playful absurdity of the brand's mascots, the commercial creates a distinct tone within the packaged food category.
Style
Humorous, Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Camel
Burgundy
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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