MIKE AND IKE
Slack Attack
BrandMIKE AND IKE
ProjectSlack Attack
Date
Jul 2026
Description
MIKE AND IKE’s 'Slack Attack' commercial presents a playful narrative centered on the relatable experience of digital overwhelm. Developed by agency Curiosity, the spot channels a domestic environment, featuring a protagonist navigating a barrage of notifications from the comfort of a living room sofa. The execution relies on live-action techniques paired with VFX to introduce two miniature, candy-costumed characters who appear to offer advice. The production utilizes warm interior lighting to ground the surreal elements within an accessible setting.
Style
Humorous, Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Camel
Burgundy
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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