Mecca
Mecca's vibrant beauty campaigns and editorial storytelling across skincare and cosmetics
Featured Mecca projects
This week's top Mecca projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Mecca · Share The Beauty, Share The Love
Mecca’s 'Share The Beauty, Share The Love' campaign celebrates personal expression through a series of editorial portraits and video content. The project, captured by photographer Rob Tennent, leans into candid moments and vibrant textures, using warm natural light to highlight the subjects’ interactions and individual styles. The execution features styling by Tabatha Turner, with hair by Bradwyn Jones and make-up by Shella Ruby Martin. The imagery utilizes a clean, editorial aesthetic, often integrating bold red motifs and architectural backgrounds to frame its subjects in a lifestyle-focused, joyful context.
Project Mecca · Summer Club 24
Mecca’s Summer Club 24 campaign channels a sun-drenched, energetic mood through a series of coastal-inspired stills and motion. The project leans into a warm, saturated palette, using high-contrast natural light and analogue-style textures to define a seasonal aesthetic for the beauty brand. Photographed by Levon Baird, the campaign features outdoor settings that integrate editorial portraiture with commercial styling. The production design, helmed by prop stylist Sophie Flecter, utilizes vibrant primary colors and summer motifs to create a cohesive visual language. Key creative contributions include fashion styling by Monica Russell, make-up artistry by Victoria Baron, and hair styling by Joel Forman.
Mecca · Scents
Mecca explores the sensory experience of fragrance in this campaign, titled Scents. The project utilizes live-action technique and analogue / film aesthetics to frame the product within atmospheric coastal settings. Directed by Justin Woo, the visuals move between intimate close-ups of the talent applying the product and expansive, dynamic shots of the shoreline. The production relies on natural light and the golden hour to anchor the imagery in a warm, organic color palette, emphasizing the relationship between human emotion and the environment. Production was handled by Carmen Cicchinelli, with Jack Birtles serving as the photographer.
Project Mecca · Beauty Loop Birthday
Mecca celebrates its Beauty Loop program with a campaign centered on curated product presentation. The imagery features a top-down, minimalist composition, pairing skincare essentials with detailed confectionery to highlight the event. Art direction and set design by Emma Byrne Creative lean into a monochromatic palette, utilizing a deep burgundy backdrop to anchor the clean, commercial aesthetic. Soft lighting techniques define the frame, focusing on textural elements such as petal-piped icing and matte product packaging.
Mecca · Henry
Mecca presents 'Henry', a cinematic commercial that juxtaposes historical atmosphere with modern product placement. Set within a grand hall defined by medieval armor and wood-paneled walls, the narrative centers on a banquet scene where figures in detailed Tudor attire interact around a feast. The project leans into a low-key chiaroscuro lighting style, utilizing flickering candlelight to cast deep shadows across the composition. Through live-action techniques, the film highlights a contrast between elaborate period costumes and the arrival of a contemporary object, framed within the ornate, moody interiors of the hall. Production services were provided by Wild Gift.
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