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A white Nécessaire body serum bottle beside two burgundy frosted cakes on a matching dark red background.
A white Nécessaire body serum bottle beside two burgundy frosted cakes on a matching dark red background.

Mecca Beauty Loop Birthday 2025

About

Mecca celebrates its Beauty Loop program with a campaign centered on curated product presentation. The imagery features a top-down, minimalist composition, pairing skincare essentials with detailed confectionery to highlight the event. Art direction and set design by Emma Byrne Creative lean into a monochromatic palette, utilizing a deep burgundy backdrop to anchor the clean, commercial aesthetic. Soft lighting techniques define the frame, focusing on textural elements such as petal-piped icing and matte product packaging.

Brand

Mecca

Credits

Emma Byrne Creative
Set Designer

Industries

Skincare

Styles

VerticalCommercialCleanMinimalist

Techniques

Soft Light
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