Mecca
Beauty Loop Birthday
Brand
ProjectBeauty Loop Birthday
Date
Nov 2025
Description
Mecca celebrates its Beauty Loop Birthday with a refined skincare campaign that highlights the essential nature of the product range. The project centers on a clean, minimalist aesthetic, featuring a precise top-down arrangement of Nécessaire The Body Serum alongside decorative, petal-piped mini cakes. The composition is anchored by a deep burgundy monochrome background, utilizing soft, diffuse studio lighting to maintain a polished, commercial look. The set design and art direction for the campaign were led by Emma Byrne Creative.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Skincare
Color
Burgundy
Off-White
Background
Coloured Seamless
Context
Advertising Campaign
Associated creatives
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