Mecca: Summer Club 24

Jan 2024

Mecca’s Summer Club 24 campaign channels a sun-drenched, energetic mood through a series of coastal-inspired stills and motion. The project leans into a warm, saturated palette, using high-contrast natural light and analogue-style textures to define a seasonal aesthetic for the beauty brand. Photographed by Levon Baird, the campaign features outdoor settings that integrate editorial portraiture with commercial styling. The production design, helmed by prop stylist Sophie Flecter, utilizes vibrant primary colors and summer motifs to create a cohesive visual language. Key creative contributions include fashion styling by Monica Russell, make-up artistry by Victoria Baron, and hair styling by Joel Forman.

Warm, Vertical, Commercial

Natural light

Advertising Campaign