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·Summer Club 24

Close-up portrait of a blonde woman with red lipstick shielding her eyes from bright sunlight against a vivid red background

Close-up portrait of a blonde woman wearing red sunglasses, holding white sunglasses on her forehead with red umbrellas behind.

Blonde woman in an orange swimsuit sitting on a striped beach towel by a coastal swimming pool at sunset.

Model relaxing on a red sunbed with stacked crates of fresh fruit in a summer advertising campaign for Mecca

Blonde model in a white top and sunglasses reclining on a bright red sun lounger outdoors with fruit crates.

Smiling woman in a white button-down shirt biting into a lemon slice with large gold earrings against a coastal backdrop.

Two women in swimsuits posing by a coastal pool for the Mecca Summer Club 24 campaign shot by Levon Baird.

Model posing with a large red inflatable heart float against a bright blue sky and coastal backdrop.

Woman in red top playing backgammon outdoors near the ocean for Mecca Summer Club 24 campaign

Model with eyes closed in a white shirt and orange handbag sitting against a vertical wood panel wall

Woman holding a red surfboard with Mecca branding, wearing blue sunglasses against a clear blue sky

Mecca Summer Club 24 2024

About

Mecca’s Summer Club 24 campaign channels a sun-drenched, energetic mood through a series of coastal-inspired stills and motion. The project leans into a warm, saturated palette, using high-contrast natural light and analogue-style textures to define a seasonal aesthetic for the beauty brand. Photographed by Levon Baird, the campaign features outdoor settings that integrate editorial portraiture with commercial styling. The production design, helmed by prop stylist Sophie Flecter, utilizes vibrant primary colors and summer motifs to create a cohesive visual language. Key creative contributions include fashion styling by Monica Russell, make-up artistry by Victoria Baron, and hair styling by Joel Forman.