Mecca

Jan 2024

Mecca’s Summer Club 24 campaign channels a sun-drenched, coastal energy through a series of commercial and editorial portraits. The project captures the essence of the season using a saturated palette of primary reds and blues, set against outdoor pools and seaside backdrops. Utilizing natural light and warm golden hour tones, the photography emphasizes a clean, vibrant aesthetic across both stills and video content. Photographer Levon Baird leads the visual execution, supported by fashion stylist Monica Russell and prop stylist Sophie Flecter, who curated the playful, fruit-filled sets and coastal accessories. The beauty-focused imagery features detailed make-up by Victoria Baron and hair styling by Joel Forman, highlighting the fresh, sun-kissed look central to the campaign's identity.

Warm, Vertical

Natural light

Cosmetics

Advertising Campaign