Mecca: Scents
Brand
Date
Jan 2023
Description
Mecca explores the sensory experience of fragrance in this campaign, titled Scents. The project utilizes live-action technique and analogue / film aesthetics to frame the product within atmospheric coastal settings. Directed by Justin Woo, the visuals move between intimate close-ups of the talent applying the product and expansive, dynamic shots of the shoreline. The production relies on natural light and the golden hour to anchor the imagery in a warm, organic color palette, emphasizing the relationship between human emotion and the environment. Production was handled by Carmen Cicchinelli, with Jack Birtles serving as the photographer.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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