Mazda
Featured Mazda projects
This week's top Mazda projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Mazda · 5 Sides of the CX-5
Mazda presents '5 Sides of the CX-5,' a commercial production developed in partnership with Disney CreativeWorks. The film explores the luxury automotive model through a series of diverse vignettes, moving from urban cityscapes to rugged mountain terrain. Leaning into cinematic driving sequences and moody, atmospheric lighting, the work highlights the SUV's design versatility and performance. The production employs live-action techniques to capture the vehicle across varying environments, focusing on its visual presence and movement.
Mazda · Hands
Mazda presents 'Hands,' a commercial project that explores the intersection of human movement and automotive engineering. The film focuses on a fluid, rhythmic chain of individuals forming an undulating line, contrasting human connection with the precise geometry of a red sedan. Produced by All Of Us Here, the commercial utilizes a low-key chiaroscuro lighting style to define the vehicle’s body lines against a stark backdrop. Through a minimalist and cinematic approach, the production emphasizes the synergy between the tactile nature of human interaction and the sleek industrial design of the EV automotive range.
Mazda · Mazda 3
Mazda explores the design language of the Mazda 3 in this automotive commercial, focusing on the vehicle's aesthetic precision. The film balances sharp exterior close-ups of the reflective paintwork and sculpted body panels with dynamic driving sequences. Produced by Outsider Editorial, the project employs a cinematic approach to highlight features like the alloy wheels and LED headlights. The edit utilizes fast cuts and slow motion to transition between studio settings and outdoor environments, emphasizing the car's presence on the road.
Mazda · Next Gen Mazda CX-5
This campaign for the Next Gen Mazda CX-5 highlights the vehicle navigating rugged coastal terrain. The film leans into a cinematic aesthetic, capturing the SUV's movement against mountain backdrops during the golden hour to emphasise its exterior design and interior features. Developed by Clemenger BBDO, the project blends wide-angle aerial cinematography with intimate product-focused shots. The production captures the interaction between the vehicle and its environment using natural light, supported by custom music and sound design by Squeak E Clean Studios.
Mazda · Welcome to the Outerverse
Mazda presents 'Welcome to the Outerverse,' a cinematic commercial project that follows an SUV traversing a series of rugged, natural landscapes. From winding mountain roads and forests to expansive starry night skies and stormy terrain, the film highlights vehicle capability within diverse environments. The narrative leans into a spirit of refined exploration, interspersing sweeping wide shots of the exterior landscape with intimate, live-action sequences of passengers. The production was developed by Lafayette American.
Mazda · 5 Sides of the CX-5 | More Safety
Mazda explores the safety capabilities of the CX-5 in this automotive commercial, set against a backdrop of a mist-covered rural road at night. The piece leans into a moody, cinematic aesthetic, focusing on the vehicle's navigation through low-visibility conditions. Produced by PRETTYBIRD US with creative work by VML Chicago, the film utilizes live-action technique to contrast the warm glow of the SUV's taillights against a cool, atmospheric environment. Post-production and visual effects were handled by NOISE alongside Company 3 London and Company 3 LA, with sound design provided by Ballard & Co.
Mazda · More Control
Mazda presents 'More Control,' a high-stakes commercial spot that frames the driving experience through a cinematic lens. Set against a wet, urban backdrop at night, the narrative follows a precise sequence of maneuvering vehicles and tactical communication. The production, featuring collaboration between EXILE and PRETTYBIRD US, leans into high-contrast visuals and low-key lighting. VML US led the creative development, while the technical execution relies on a polished live-action technique to establish a moody, atmospheric tone typical of luxury automotive advertising. Post-production and VFX were managed by CL Kumpata and Company 3, grounding the action in a precise, cinematic grade.
Mazda · Wonderrrr Awaits
Mazda’s campaign, Wonderrrr Awaits, captures the shift from urban transit to open-road exploration. The automotive commercial begins within the confines of dense city traffic, showcasing the vehicle’s maneuverability before transitioning into expansive, sunlit landscapes. Produced by Boundless, the film utilizes live-action technique and cinematic composition to bridge these contrasting environments. The narrative centers on a journey defined by natural lighting and golden hour hues, emphasizing the sense of movement and freedom found on the road.
Mazda · Quietly Confident
Mazda presents 'Quietly Confident,' a cinematic look at the mechanical precision behind the Mazda 6. Developed by agency CHE Proximity and produced by Zoom Film, the project showcases the vehicle through a technical exploded-view animation. Utilizing VFX and clean studio lighting, the animation visualizes the assembly of the car, detailing the chassis, engine, and interior integration. Post-production and visual effects were handled by Fin Design + Effects, emphasizing the structural components and sleek metallic surfaces of the design.
Mazda · Next Drive
Mazda presents the 'Next Drive' campaign, a commercial project showcasing the Mazda 3 across diverse environments. The film moves through dynamic urban landscapes before transitioning to scenic rural routes, highlighting the vehicle’s versatility and cabin experience at sunset. The production was helmed by Revolver with creative execution from agency CHE Proximity. Post-production and VFX were managed by Fin Design + Effects. This live-action project emphasizes the car's interior technology and driving experience through a warm, cinematic lens.
Mazda · Neurons
Mazda presents 'Neurons', a short-form motion graphics piece for the luxury automotive sector. The project leverages complex digital animation to visualize energy transfer and connection, employing a high-tech aesthetic defined by vibrant blue and warm orange light trails. Developed by agency Saatchi & Saatchi Beijing, the work features production by Glowy Films and intricate visual effects by Fin Design + Effects. The animation utilizes fluid motion and cinematic pacing to explore abstract forms, leaning into a futuristic visual language.
Mazda · A Modern Classic
Mazda presents a cinematic commercial for the CX3 crossover, titled A Modern Classic. The film leans into an atmospheric, moody narrative, following the vehicle as it navigates a rain-slicked city at night. Developed by agency CHE Proximity with production by Revolver, the project utilizes live-action techniques to contrast the vehicle's modern design against vintage-inspired urban settings. The visual execution relies on high-contrast lighting, layering deep blue tones with amber interior warmth to accentuate the vehicle's presence in a noir-inspired environment, with additional post-production and VFX work provided by Fin Design + Effects.
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