Mazda presents the CX70 "Look" campaign, a commercial video project focused on the brand’s luxury SUV. The film highlights the vehicle’s design as it maneuvers through urban environments, blending exterior tracking shots with detailed interior perspectives of the dashboard and console interface.
The project features live-action technique and clean visual composition, utilizing aerial perspectives to capture the vehicle within a cityscape of classic architecture. Agency Lafayette American led the creative production, while MAS-Music and Strategy provided the project's music and sound design.
