Mazda
5 Sides of the CX-5 | More Safety
Apr 2026
Mazda presents the CX-5 in this automotive campaign, focusing on the vehicle's safety capabilities within low-visibility conditions. The commercial follows a night drive through a misted rural landscape, centering on the SUV's interaction with the surrounding environment. Produced by PRETTYBIRD US with creative agency VML Chicago, the film utilizes cinematic lighting to contrast the warm glow of vehicle taillights against a cool, atmospheric backdrop. The execution leans into a moody aesthetic, capturing the SUV in transit to underscore its technical reliability. Post-production and VFX were handled by NOISE alongside Company 3, with music and sound design provided by Ballard & Co.
Horizontal, Action, Cinematic, Moody
Luxury Automotive
Road
TVC / TV Commercial
