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Mazda

5 Sides of the CX-5 | More Safety
Brand
Date

Apr 2026

Description

Mazda explores the safety capabilities of the CX-5 in this automotive commercial, set against a backdrop of a mist-covered rural road at night. The piece leans into a moody, cinematic aesthetic, focusing on the vehicle's navigation through low-visibility conditions. Produced by PRETTYBIRD US with creative work by VML Chicago, the film utilizes live-action technique to contrast the warm glow of the SUV's taillights against a cool, atmospheric environment. Post-production and visual effects were handled by NOISE alongside Company 3 London and Company 3 LA, with sound design provided by Ballard & Co.

Style

Horizontal, Action, Cinematic, Moody

Industries

Luxury Automotive

Background

Road

Context

TVC / TV Commercial

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