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Mazda: More Control

Brand
Mazda
Date

Mar 2026

Description

Mazda presents 'More Control,' a high-stakes commercial spot that frames the driving experience through a cinematic lens. Set against a wet, urban backdrop at night, the narrative follows a precise sequence of maneuvering vehicles and tactical communication. The production, featuring collaboration between EXILE and PRETTYBIRD US, leans into high-contrast visuals and low-key lighting. VML US led the creative development, while the technical execution relies on a polished live-action technique to establish a moody, atmospheric tone typical of luxury automotive advertising. Post-production and VFX were managed by CL Kumpata and Company 3, grounding the action in a precise, cinematic grade.

Style

Horizontal, Cinematic

Industries
Luxury Automotive
Color
Jet Black
Crimson
Background

Street

Context

TVC / TV Commercial

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