This campaign for the Next Gen Mazda CX-5 highlights the vehicle navigating rugged coastal terrain. The film leans into a cinematic aesthetic, capturing the SUV's movement against mountain backdrops during the golden hour to emphasise its exterior design and interior features.
Developed by Clemenger BBDO, the project blends wide-angle aerial cinematography with intimate product-focused shots. The production captures the interaction between the vehicle and its environment using natural light, supported by custom music and sound design by Squeak E Clean Studios.
