Mazda: Next Gen Mazda CX-5
Brand
Date
Oct 2026
Description
This campaign for the Next Gen Mazda CX-5 highlights the vehicle navigating rugged coastal terrain. The film leans into a cinematic aesthetic, capturing the SUV's movement against mountain backdrops during the golden hour to emphasise its exterior design and interior features. Developed by Clemenger BBDO, the project blends wide-angle aerial cinematography with intimate product-focused shots. The production captures the interaction between the vehicle and its environment using natural light, supported by custom music and sound design by Squeak E Clean Studios.
Style
Horizontal, Warm, Golden Hour, Cinematic
Techniques
Natural light
Industries
Luxury Automotive
Color
Scarlet
Background
Road
Context
TVC / TV Commercial
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