Maxibon
Featured Maxibon projects
This week's top Maxibon projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Maxibon · Go Full Cookie hero
Maxibon’s 'Go Full Cookie' campaign introduces a surreal take on consumer snack culture. The hero commercial follows a protagonist whose limbs transform into cookie-crusted ice cream treats, a sequence realised through a combination of live-action cinematography and detailed practical creature effects. Developed by agency SickDogWolfMan and produced by Revolver, the project utilizes minimalist set design and natural indoor lighting to ground its humour. Post-production and VFX integration were managed by Sharp FX and Glue Society Studios, with sound design provided by Production Alley.
Maxibon · Go Full Cookie birds
Maxibon's 'Go Full Cookie' campaign introduces a lighthearted commercial spot that captures a messy, domestic interaction between two characters. The scene relies on a live-action technique to depict the aftermath of snacking, grounding the humorous narrative in a casual, warm living room setting. The production was brought to life by the agency SickDogWolfMan and production house Revolver. The spot features polished visual effects by Sharp FX and Glue Society Studios, complemented by sound design from Production Alley.
Maxibon · Go Full Cookie extended crumbs
The Maxibon campaign 'Go Full Cookie' extends the brand's comedic narrative, centering on a visual gag where a living room encounter turns into a surreal cleanup. The project, produced by Revolver, leans into cinematic live-action techniques to balance everyday domesticity with the absurd presence of a cookie-covered character. With creative input from SickDogWolfMan, the production captures a humorous interaction between a bewildered observer and his crumb-laden peer. The visual execution relies on sharp, clean framing to highlight the contrast between the stylized character props and the detailed, retro-furnished living room setting.
Maxibon · Go Full Cookie more bons
Maxibon's 'Go Full Cookie' campaign introduces a playful, surreal narrative centered around a man and a mannequin coated in cookie crumbs. The spot utilises a live-action technique to contrast a domestic living room environment with a polished product showcase. The commercial, directed and produced through a collaboration between SickDogWolfMan and Revolver, features a high-contrast aesthetic that highlights the texture of the Choc Chip Cookie ice cream. Sharp FX and Glue Society Studios handled post-production and visual effects, while Production Alley managed sound design.
Maxibon · Go Full Cookie vacuum
Maxibon's 'Go Full Cookie' commercial leans into a humorous narrative, centering on a protagonist clad in a textured cookie bodysuit. The production utilizes live-action techniques to capture a domestic scenario where a vacuum cleaner is used to tidy up cookie crumbs from a sofa and an individual alike. The project was created by agency SickDogWolfMan, with production handled by Revolver. The final asset features a polished visual finish, highlighting the contrast between the comedic subject matter and the domestic setting.
Maxibon · Go Full Cookie tiktok dance
Maxibon’s Go Full Cookie campaign engages with current digital trends through a high-energy TikTok dance commercial. The vertical-format spot features two performers in a domestic living room setting, executing a synchronized choreography piece that leans into a minimalist aesthetic. Produced by Revolver, the project leans into live-action technique to highlight the product’s personality. Creative direction and agency oversight were provided by SickDogWolfMan, with post-production and VFX handled by Sharp FX and Glue Society Studios. The soundscape was developed by Production Alley.
Maxibon · Baked Goods 15"
Maxibon leans into a nostalgic aesthetic for this 15-second spot, Baked Goods. The commercial highlights a bustling bakery environment, capturing the steam and tactile movement of the kitchen space through a lens that evokes a distinct 1970s feel. The narrative is framed through a service window, emphasizing the raw, behind-the-scenes energy of the production. The film utilizes cinematic framing and warm lighting to build a textured, immersive atmosphere. This production was developed by agency SICKDOGWOLFMAN, with production and post-production handled by Haven't You Done Well and Moodlab. Sound design and music were provided by Rumble.
Maxibon · MAXIBON x STRANGER THINGS 15"
Maxibon partners with Stranger Things for a 15-second commercial that blends food and beverage marketing with supernatural themes. Directed by SICKDOGWOLFMAN, the spot introduces a thematic ice cream box set against a suspenseful backdrop. The production, supported by Limehouse, leans into a cinematic aesthetic. Utilizing live-action technique and VFX, the film moves from a moody suburban kitchen into an eerie, vine-covered landscape, employing desaturated tones and cool blue lighting to establish its atmosphere.
Maxibon · I'm Myself Not My Selfie
This campaign for Maxibon, titled I'm Myself Not My Selfie, highlights the fast food brand through a series of candid, spontaneous vignettes. The commercial focuses on individuals and groups in urban environments, capturing relaxed moments and social interactions within everyday city settings. Produced by Easy Mondays, the project utilises a distinct analogue film aesthetic to ground the narrative in a tactile, observational style. The production relies on natural light and a warm color palette, creating a nostalgic, cinematic atmosphere that leans into a 16mm-inspired visual language.
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