This campaign for Maxibon, titled I'm Myself Not My Selfie, highlights the fast food brand through a series of candid, spontaneous vignettes. The commercial focuses on individuals and groups in urban environments, capturing relaxed moments and social interactions within everyday city settings.
Produced by Easy Mondays, the project utilises a distinct analogue film aesthetic to ground the narrative in a tactile, observational style. The production relies on natural light and a warm color palette, creating a nostalgic, cinematic atmosphere that leans into a 16mm-inspired visual language.
