Maxibon

Go Full Cookie hero

Brand

Date

Mar 2026

Description

Maxibon's 'Go Full Cookie' hero campaign leans into surrealism through a high-energy commercial narrative. Produced by Revolver and conceived by agency SickDogWolfMan, the spot centers on a living room encounter where a character undergoes a literal transformation into a cookie-drenched ice cream treat. Technically, the work anchors its absurdity in live-action techniques, with post-production and practical creature effects managed by Sharp FX and Glue Society Studios. The execution utilizes natural indoor lighting to heighten the contrast of the practical effects, resulting in a minimalist aesthetic that keeps the focus on the product-focused visual metamorphosis.

Style

Humorous, Horizontal, Commercial, Minimalist

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Charcoal

Pure White

Chocolate

Background

Living Room