Maxibon: Go Full Cookie hero
Brand
Date
Mar 2026
Description
Maxibon’s 'Go Full Cookie' campaign introduces a surreal take on consumer snack culture. The hero commercial follows a protagonist whose limbs transform into cookie-crusted ice cream treats, a sequence realised through a combination of live-action cinematography and detailed practical creature effects. Developed by agency SickDogWolfMan and produced by Revolver, the project utilizes minimalist set design and natural indoor lighting to ground its humour. Post-production and VFX integration were managed by Sharp FX and Glue Society Studios, with sound design provided by Production Alley.
Style
Humorous, Horizontal, Commercial, Minimalist
Techniques
VFX / visual effects
Industries
Color
Charcoal
Pure White
Chocolate
Background
Living Room
Context
TVC / TV Commercial
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