Maxibon’s 'Go Full Cookie' campaign introduces a surreal take on consumer snack culture. The hero commercial follows a protagonist whose limbs transform into cookie-crusted ice cream treats, a sequence realised through a combination of live-action cinematography and detailed practical creature effects.
Developed by agency SickDogWolfMan and produced by Revolver, the project utilizes minimalist set design and natural indoor lighting to ground its humour. Post-production and VFX integration were managed by Sharp FX and Glue Society Studios, with sound design provided by Production Alley.