Maxibon's 'Go Full Cookie' campaign introduces a playful, surreal narrative centered around a man and a mannequin coated in cookie crumbs. The spot utilises a live-action technique to contrast a domestic living room environment with a polished product showcase.
The commercial, directed and produced through a collaboration between SickDogWolfMan and Revolver, features a high-contrast aesthetic that highlights the texture of the Choc Chip Cookie ice cream. Sharp FX and Glue Society Studios handled post-production and visual effects, while Production Alley managed sound design.
