Maxibon partners with Stranger Things for a 15-second commercial that blends food and beverage marketing with supernatural themes. Directed by SICKDOGWOLFMAN, the spot introduces a thematic ice cream box set against a suspenseful backdrop.
The production, supported by Limehouse, leans into a cinematic aesthetic. Utilizing live-action technique and VFX, the film moves from a moody suburban kitchen into an eerie, vine-covered landscape, employing desaturated tones and cool blue lighting to establish its atmosphere.