Lula Japan
Featured Lula Japan projects
This week's top Lula Japan projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Lula Japan · Inner Reflections
Inner Reflections is a striking fashion editorial series produced for Lula Japan, defined by a minimalist aesthetic and high-contrast, graphic compositions. Centered on the interplay between human form and sculptural geometric props, the project employs high-key studio lighting to isolate subjects against stark, seamless backgrounds. The series showcases precise creative direction and photography by Tugcan S Temizkan. The visual narrative is enhanced by the work of fashion editor and stylist Ana Paula Cervera, who utilizes a monochromatic and coral-toned palette, while hair stylist Harley Beman creates voluminous, textured silhouettes that serve as structural focal points. Model Marlee Bell anchors the series, executing dynamic poses that explore shadow, shape, and composition.
Project Lula Japan · Dye Your own Way
Dye Your own Way is a fashion editorial series for Lula Japan, captured by photographer Clara Nebeling. The project leans into a mix of classic portraiture and artistic intervention, frequently utilizing natural light to highlight textures in both formal gowns and casual knitwear. The visuals navigate between clean studio settings and urban backdrops, often incorporating mixed-media elements like painted ink gestures or graphic overlays. With casting by Troy Westwood, the series features models including Alice Cooper, Dantè Kedde, Grace Harumi, Migoa Guol, and Zara Lamy. The work balances structured fashion photography with candid, playful compositions.
Project Lula Japan · Feel Nature Through Nest Robe
Feel Nature Through Nest Robe is an editorial project for Lula Japan that explores a contemplative connection between fashion and the outdoors. Captured by photographer Trisha Ward, the series leans into a raw, naturalistic aesthetic, utilizing warm natural light and grainy textures to ground the apparel in organic settings ranging from lush woodland clearings to quiet architectural interiors. The styling, featuring hair by Roku Roppongi and modeling by Minnie Hadley, emphasizes layered silhouettes and earthy tones. The imagery frequently employs a clean, observant framing to highlight the textures of knitwear and utility-inspired garments against the changing foliage of a forest environment.
Project Lula Japan · A MATTER OF FORM
Lula Japan presents A Matter Of Form, a fashion editorial series that explores architectural silhouettes and experimental styling. Photographed by Thanos Poulimenos, the project utilizes a minimalist studio environment to emphasize geometric tailoring and sharp, monochrome contrasts. The imagery leans into a graphic aesthetic, featuring bold red lip palettes and slicked-back hair that reinforce the structured nature of the garments. Working with hair stylist Konstantinos Sakkas and makeup artist Marita Politou, the team captures a range of portraits and candid narrative compositions. By employing natural light and clean studio techniques, the editorial maintains a focused, high-contrast look that highlights the textural details of knitwear, leather accessories, and layered ensembles.
Project Lula Japan · Definitive Declaration
Definitive Declaration is an editorial project for Lula Japan that captures a series of atmospheric vignettes. Through the lens of photographer Bharat Sikka, the work navigates the intersection of documentary realism and staged editorial portraiture, utilizing high-contrast monochromatic film and saturated lighting to explore textural details within urban and market settings. Employing a mix of analogue film, flash photography, and artistic intervention, the project shifts between candid street life and curated still lifes. It leans into raw, tactile compositions that juxtapose worn architectural surfaces with vibrant, painted elements, creating a visual study of local infrastructure and cultural pageantry.
Project Lula Japan · The little rehearsal
In The little rehearsal, a compelling editorial feature for Lula Japan, photographer and art director Natalia Samoilova masterfully constructs a visual narrative that oscillates between the discipline of musical practice and the untainted stillness of childhood. By utilizing a minimalist studio backdrop characterized by soft, diffused natural light, Samoilova highlights the intricate textures of high-fashion childrenswear, ranging from crisp white Peter Pan collars to sage green embroidered dresses. The series leans into a distinct editorial aesthetic, where subjects are framed alongside musical instruments like electric guitars and saxophones, serving as elegant, structural props that suggest a quiet, preparatory space. The deliberate inclusion of vibrant, plush red velvet interiors from open instrument cases introduces a sharp color contrast against the otherwise restrained, neutral palette of beige curtains and cream-colored shaggy rugs. Throughout the portraits, the styling—meticulously curated by Samoilova—balances a sense of poised maturity with the inherent playfulness of the young subjects. The imagery reads as a refined meditation on focus and performance, eschewing loud artifice in favor of clean composition and steady, contemplative gazes. By blending lifestyle elements with the structured formality of portraiture, the project creates an atmosphere of serene, pre-show anticipation, elevating the media and entertainment content through a lens of soft minimalism and classic, timeless composition.
Project Lula Japan · Effortless Grace
Effortless Grace for Lula Japan serves as a masterclass in modern editorial minimalism, capturing a series of high-fashion portraits that rely on sharp color theory and refined silhouettes. Photographed by Vinyet Feliubadaló, the project leans into a distinct visual language defined by saturated, uniform backdrops of vibrant blue, olive green, and off-white. This bold use of negative space allows the intricate textures of the clothing—ranging from structured cream-colored wool coats and velvet blazers to delicate pussy-bow blouses—to take center stage. Feliubadaló utilizes both studio strobe and natural light to emphasize the materiality of the garments, ensuring that every mustard yellow glove, corduroy jacket, and leather accessory remains sharp and evocative. The editorial series channels a sophisticated, almost cinematic quality, bolstered by the juxtaposition of neutral, muted tones against pops of high-contrast color. By maintaining a clean, balanced composition throughout, the imagery achieves an effortless elegance that feels both timeless and contemporary. The work celebrates the interplay between fashion and form, utilizing clean studio aesthetics to elevate everyday layers into a curated, high-end narrative. Whether through a contemplative portrait or a dynamic stance, the project successfully harmonizes the tactile nature of its subject matter with a strict, elevated art direction, resulting in a cohesive portfolio that exemplifies the standard of modern luxury fashion houses.
Project Lula Japan · Playbook: At Home
Lula Japan's Playbook: At Home project serves as a masterclass in fashion editorial photography, skillfully bridging the gap between high-concept avant-garde design and the intimacy of domestic life. Captured through the lens of photographer Ivana Micic, the series leans into a sophisticated narrative that feels both staged and strikingly candid. The styling, elevated by the precise vision of hair stylist KIYO Igarashi, emphasizes intricate textures—from frayed, deconstructed fabrics to vibrant crochet patches—creating a visual dialogue that thrives on contrast. By juxtaposing delicate, layered garments against moody, patterned interiors and gritty urban street corners, the imagery avoids the sterile feeling of traditional studio work. Instead, the project utilizes natural light to soften the edge of bolder, sculptural silhouettes, allowing for a nuanced exploration of contemporary style. The compositions are deliberate and painterly, whether featuring a model mid-pose in a quiet crosswalk or framed by heavy, floral curtains in a dimly lit room. Through this editorial lifestyle approach, Playbook: At Home captures a sense of poise that feels both classic and distinctly current, demonstrating how deliberate framing and soft, even lighting can transform everyday settings into a compelling stage for modern sartorial expression. The result is a coherent, evocative portfolio that celebrates the art of the portrait while maintaining a clear, fashion-forward identity that is quintessentially Lula Japan.
Project Lula Japan · Step Aside
Step Aside is a fashion editorial produced for Lula Japan, featuring a series of candid and composed portraits that lean into a nostalgic, analogue aesthetic. Captured by photographer Mark Shearwood, the series alternates between minimalist interior settings and outdoor locations, highlighting a diverse range of textured textiles—from intricate black lace and voluminous knits to graphic houndstooth patterns. The imagery is unified by a clean, documentary-style approach, utilizing both soft natural light and deliberate flash photography to emphasize depth and form. With makeup by Philippe Miletto and casting by Olivier Duperrin, the editorial presents model Onyx B in a narrative-driven sequence that balances contemporary styling with retro-inspired silhouettes.
Project Lula Japan · Rooted Silence
Rooted Silence is a fashion editorial commissioned by Lula Japan, captured by photographer Eleonora Vergnano. The series leans into a tactile, rugged aesthetic, setting high-fashion silhouettes—including avant-garde capes, distressed lace, and sculptural knitwear—against the stark backdrop of an alpine landscape. Utilizing a mix of colour and monochrome film, the project emphasizes organic textures and atmospheric, moody lighting. The imagery bridges the gap between raw, natural environments and refined styling, with elements like rustic stone architecture and wild meadows grounding the editorial in a quiet, nostalgic atmosphere. Techniques including grainy film stocks and polaroid-style framing further enhance the project's visceral and intimate tone.
Project Lula Japan · Lula Japan Issue 22 Spring/Summer 2025 Cover
Lula Japan presents its Spring/Summer 2025 cover for Issue 22, featuring a portrait of model Dantè Kedde. The editorial capture highlights clean, intimate framing set against a muted backdrop, accented by a vertical pink marbled decorative border. Photographer Clara Nebeling helms the visual direction of the cover, supported by casting direction from Troy Westwood. The piece utilizes an analogue film aesthetic, resulting in a distinctively warm and refined presentation for the magazine publication.
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