Monochrome portrait with pink brushstroke overlays featuring a model for Lula Japan Dye Your own Way project photographed by Clara Nebeling.

Black woman in a black blazer holding a single white rose against a plain light blue background.

Model with dark curly hair wearing an orange dress seated on a window sill against a backdrop of urban buildings

Black model wearing dark structured jacket holding white rose with colorful floating dot graphics

Model holding a book in a long cream dress against a grey studio backdrop with dramatic rectangular light and shadow patterns.

A woman in a grey sweater lying on a white bed with a small yellow toy bear, photographed by Clara Nebeling for Lula Japan.

Model wearing a pale strapless gown standing against a blue construction hoarding with posters under direct sunlight.

Close-up portrait of a model wearing a white top and a dark ruffled neckpiece against a dark brick wall.

Model in a dark green dress holding a pink plastic bag against a striped tarp background for Lula Japan

Model wearing a vibrant orange textured dress balancing a book and toy tiger on her head against a seamless grey backdrop.

Lula Japan Dye Your own Way 2025

About

Dye Your own Way is a fashion editorial series for Lula Japan, captured by photographer Clara Nebeling. The project leans into a mix of classic portraiture and artistic intervention, frequently utilizing natural light to highlight textures in both formal gowns and casual knitwear. The visuals navigate between clean studio settings and urban backdrops, often incorporating mixed-media elements like painted ink gestures or graphic overlays. With casting by Troy Westwood, the series features models including Alice Cooper, Dantè Kedde, Grace Harumi, Migoa Guol, and Zara Lamy. The work balances structured fashion photography with candid, playful compositions.