Lula Japan

Apr 2025

Lula Japan presents Dye Your Own Way, a fashion editorial series that explores contrasts between formal tailoring and casual, domestic environments. Captured by photographer Clara Nebeling, the project navigates diverse settings ranging from minimal studio backdrops and urban construction sites to intimate bedroom interiors. The work leans into editorial techniques like monochrome portraiture and mixed-media overlays to establish a distinct visual rhythm across the series. Casting by Troy Westwood features a variety of subjects, including models Alice Cooper, Dantè Kedde, Grace Harumi, Migoa Guol, and Zara Lamy. Throughout the imagery, the use of natural light and analogue film grain highlights the tactile quality of the garments and the interplay of shadows, resulting in a cohesive exploration of modern style.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Editorial