Lula Japan: Dye Your own Way
Brand
Date
Apr 2025
Description
Dye Your own Way is a fashion editorial series for Lula Japan, captured by photographer Clara Nebeling. The project leans into a mix of classic portraiture and artistic intervention, frequently utilizing natural light to highlight textures in both formal gowns and casual knitwear. The visuals navigate between clean studio settings and urban backdrops, often incorporating mixed-media elements like painted ink gestures or graphic overlays. With casting by Troy Westwood, the series features models including Alice Cooper, Dantè Kedde, Grace Harumi, Migoa Guol, and Zara Lamy. The work balances structured fashion photography with candid, playful compositions.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Context
Editorial
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