Lula Japan

Oct 2025

Step Aside for Lula Japan is a multifaceted fashion editorial that moves between candid, documentary-style outdoor compositions and controlled, minimalist studio portraits. Photographed by Mark Shearwood, the series centers on model Onyx B, whose styling shifts from voluminous, tactile knitwear and monochrome textures to sharp, 1980s-inspired geometric silhouettes. The project leans into an analogue film aesthetic, utilizing both soft natural light and punctuated flash to emphasize the drape of fabrics and the structural details of the garments. With makeup by Philippe Miletto and casting direction by Olivier Duperrin, the editorial maintains a consistent contemporary mood that balances nostalgic retro cues with a clean, modern composition.

Editorial