Liquid Death

Liquid Death, goodwipes · Buttler

In a masterclass of unconventional brand synergy, Liquid Death and Goodwipes have joined forces to launch Buttler, a comedic commercial advertisement that subverts the expectations of the CPG industry. The narrative centers on a distinguished elderly man cast as a formal butler, complete with a traditional tuxedo and white gloves, who navigates an otherwise stark and edgy product landscape with impeccable poise. By presenting vanilla-scented wet wipes on polished silver platters, the spot leans into the sharp contrast between old-world service and the disruptive, punk-rock ethos synonymous with Liquid Death. The execution benefits from a polished, high-key aesthetic that captures the intricate textures of the butler’s attire while maintaining the clarity necessary for product-focused retail messaging. Produced by Death Machine, the cinematic live-action technique is bolstered by precise post-production and VFX work from the teams at Ben Conway and Company 3 LA, alongside a sound design by Tyler Beasley that anchors the humor. The result is a memorable piece of brand storytelling that manages to feel both sophisticated and absurd. By subverting the category norms of personal care marketing, the campaign successfully elevates a mundane item into a piece of must-see content, proving that even the most unexpected collaborations can thrive when executed with a clear, tongue-in-cheek creative vision that respects the audience's appetite for authentic, genre-bending entertainment.

Liquid Death · Please Watch, Liquid Death Could Save Your Life

Liquid Death presents Please Watch, Liquid Death Could Save Your Life, a comedic commercial that tracks a man’s precarious journey through dense forest terrain. Directed by Will Carsola, the film uses a raw, live-action approach to capture the protagonist's series of unfortunate encounters, from a rocky cliff fall to an unexpected bout of winter weather. The project leans into a cinematic aesthetic, utilizing natural light and the rugged outdoor landscape to ground the absurd narrative. The spot highlights the beverage brand's irreverent tone through a high-stakes, slapstick-driven script.

Liquid Death · World’s First Music-Streaming Urn from Liquid Death x Spotify

Liquid Death and Spotify have collaborated to introduce a unique memorial product, the music-streaming urn. This project functions as a commercial product showcase, blending functional memorial design with integrated audio technology. The video assets present a minimalist white ceramic urn housing a wireless speaker. The piece is captured using a mix of CGI and live-action cinematography, set across residential interior spaces like mantelpieces and coffee tables. The aesthetic leans into a clean, commercial visual style.

Liquid Death · Exploding Heads - Super Bowl Ad

Liquid Death presents a commercial for the Super Bowl, featuring a fast-paced, humorous narrative that integrates product placement within a series of absurd vignettes. The production utilizes live-action technique, clean corporate styling, and crisp high-definition framing to maintain a distinct comedic tone. Developed by agency and production house Death Machine, the project features post-production and visual effects from Dark Arts and Company 3 LA. Audio elements were handled by Lime Studios. The campaign is executed in a vertical format, highlighting the brand's signature irreverent style.

Liquid Death · Your Grandma's Energy Drink

Liquid Death presents 'Your Grandma's Energy Drink,' a comedic commercial spot that highlights the brand's irreverent market approach. The film contrasts a serene park setting with a high-octane performance from a senior-adult rock band, creating a sharp tonal shift through rapid, rhythmic editing. Produced by Gorilla Flicks with production services from Alterian, the piece utilizes live-action techniques and dramatic stage lighting to capture the energy of the musical sequences. The narrative transitions from a casual outdoor moment to a gritty, high-energy environment, emphasizing a distinct visual identity within the beverage category.

Liquid Death · Blind Taste Test

Liquid Death launches a new commercial spot titled Blind Taste Test, exploring consumer preferences through a direct, stripped-back format. The production features participants navigating a series of sensory comparisons while blindfolded, emphasizing candid reactions within a stark, studio-controlled environment. Developed in collaboration with Hey Wonderful, the film leans into a clean, minimalist aesthetic. The spot utilizes a neutral backdrop and a straightforward, live-action technique to keep the focus on the product experience and the immediate feedback of the participants.

Liquid Death · Safe for Work

Liquid Death presents Safe for Work, a comedic commercial spot that highlights the brand's canned water across an array of high-stakes professional settings. Through a fast-paced montage, the film transitions between a surgeon, a judge, an airline pilot, and other professionals, framing the product as a staple of the daily routine. Produced by Death Machine, Superprime Films, and MacGuffin Films, the campaign leans into a humorous tone that contrasts mundane workplace scenarios with the brand's unconventional aesthetic. The spot utilizes dynamic editing and sharp lighting to maintain visual momentum across the various environments. Post-production and sound design were handled by Company 3 New York, Flawless Post, BUTTER Music and Sound, Audiomancy, and Lime Studios.

Liquid Death · The Reverse Shock Collar

BARK, Liquid Death · Meet Ram Chop

In a masterclass of brand synergy and disruptive marketing, the collaboration between BARK and Liquid Death, Meet Ram Chop, breathes new life into the CPG and beverage category by favoring chaos over conventional sentimentality. The campaign ditches the polished tropes of standard pet-centric commercials, opting instead for a gritty, irreverent narrative that centers on a surprise visit from a surreal ram-mascot decked out in a leather vest. Executed by the creative minds at Tombras and the production team at Good Behavior, the live-action technique leans into a dark, humorous tone that effectively cuts through the noise of traditional social media advertising. The sequence, which culminates in the mascot crashing a small dog's birthday party to unleash a torrent of trash, channels a distinctly playful absurdity that feels perfectly aligned with the edgy, subversive identities of both brands. By prioritizing a raw and slightly unhinged aesthetic, the film transforms a standard lifestyle spot into a memorable moment of brand disruption. The use of slow motion during the pivotal picnic-ruining sequence emphasizes the absurdity of the character's antics, proving that when two high-energy brands collide, the result can be as hilariously jarring as it is strategically sharp, ultimately redefining how pet products and beverages speak to their respective audiences.

Liquid Death · The Future of In-House Creative Leadership: Andy Pearson Liquid Death Trailer

Liquid Death presents a deep dive into the evolution of internal agency structures with 'The Future of In-House Creative Leadership.' Featuring an interview with Andy Pearson, VP of Creative at Liquid Death, the project functions as a specialized segment for the Inside Out podcast series. The production adopts a clean, editorial aesthetic, utilizing a horizontal video format to maintain a direct, professional tone. The visual composition integrates the interview footage with high-contrast graphic design overlays, incorporating brand-specific color palettes alongside functional podcast interface elements like audio waveforms and interactive QR codes.

Liquid Death · 'Hard to Kill'

Liquid Death presents 'Hard to Kill,' a documentary-style project exploring the survival story of a skydiver following a high-speed crash. The narrative bridges news broadcast archives with intimate interviews featuring friends and family to examine the aftermath of a near-fatal accident. The production balances high-intensity aerial action sequences against quiet, reflective moments set across snowy mountain ranges and suburban landscapes. This live-action work leans into a raw aesthetic, utilizing clean cinematography and slow motion to underscore the gravity of the subject matter.

Liquid Death · Martha Stewart's Handmade Halloween

Liquid Death presents 'Martha Stewart's Handmade Halloween,' a seasonal campaign blending craft culture with the brand’s distinct identity. Filmed in a residential kitchen setting, the project features Martha Stewart demonstrating DIY holiday crafts while incorporating Liquid Death packaging into a custom candle-making tutorial. The production, handled by Good Times, leans into a lifestyle aesthetic. The visual approach utilizes natural light and a warm color palette, maintaining a clean, organic feel that bridges beverage branding with culinary-inspired content.