Liquid Death
Exploding Heads - Super Bowl Ad
Feb 2026
Liquid Death presents a commercial for the Super Bowl titled Exploding Heads. The narrative centers on a medical professional delivering a pitch within a sterile office environment, which quickly devolves into a series of comedic, absurd vignettes featuring motorcycle stunts and surreal character moments. The production, led by agency and production house Death Machine, utilizes high-definition live-action techniques to maintain a clean aesthetic despite the chaotic subject matter. Post-production and VFX were managed by Dark Arts and Company 3 LA, with sound and music provided by Lime Studios. This project incorporates a humorous narrative style while emphasizing the brand's unconventional approach to advertising.
Humorous, Vertical, Commercial, Clean
Beverages
Office
TVC / TV Commercial
