Liquid Death x goodwipes

Aug 2026

In a masterclass of unconventional brand synergy, Liquid Death and Goodwipes have joined forces to launch Buttler, a comedic commercial advertisement that subverts the expectations of the CPG industry. The narrative centers on a distinguished elderly man cast as a formal butler, complete with a traditional tuxedo and white gloves, who navigates an otherwise stark and edgy product landscape with impeccable poise. By presenting vanilla-scented wet wipes on polished silver platters, the spot leans into the sharp contrast between old-world service and the disruptive, punk-rock ethos synonymous with Liquid Death. The execution benefits from a polished, high-key aesthetic that captures the intricate textures of the butler’s attire while maintaining the clarity necessary for product-focused retail messaging. Produced by Death Machine, the cinematic live-action technique is bolstered by precise post-production and VFX work from the teams at Ben Conway and Company 3 LA, alongside a sound design by Tyler Beasley that anchors the humor. The result is a memorable piece of brand storytelling that manages to feel both sophisticated and absurd. By subverting the category norms of personal care marketing, the campaign successfully elevates a mundane item into a piece of must-see content, proving that even the most unexpected collaborations can thrive when executed with a clear, tongue-in-cheek creative vision that respects the audience's appetite for authentic, genre-bending entertainment.

Humorous, Commercial, Cinematic

Live-action Technique

CPG / Packaged Food, Food & Beverage