Liquid Death: Blind Taste Test
Brand
Date
May 2023
Description
Liquid Death launches a new commercial spot titled Blind Taste Test, exploring consumer preferences through a direct, stripped-back format. The production features participants navigating a series of sensory comparisons while blindfolded, emphasizing candid reactions within a stark, studio-controlled environment. Developed in collaboration with Hey Wonderful, the film leans into a clean, minimalist aesthetic. The spot utilizes a neutral backdrop and a straightforward, live-action technique to keep the focus on the product experience and the immediate feedback of the participants.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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