Life360

Life360 · Fridge :30 Super Bowl

Life360's Super Bowl spot highlights the app's location-tracking capabilities through a high-stakes, comedic narrative. The film, developed by ALTO, centres on a domestic scene where a character manages a kitchen mishap while monitoring family coordinates on the platform interface. The production leans into a cinematic visual style, balancing dramatic tension with a humorous tone. Utilising live-action technique, the narrative unfolds across a domestic interior, framing the technology as a practical utility within the context of a household emergency.

Life360 · ALL THE BEST PEOPLE ARE DOGS

Life360 · Coffin

Life360 explores the gravity of digital connectivity with its 'Coffin' campaign, a cinematic film that leans into a somber, mood-driven aesthetic. The project captures a traditional funeral service, observing mourners in a church setting before transitioning to intimate, quiet moments of reflection. The film utilizes a moody visual language and live-action technique to ground its narrative. Post-production and VFX for the project were handled by William McVay.

Life360 · I THINK OF YOU DYING

Life360's commercial spot, I Think Of You Dying, explores domestic dynamics within a residential setting. The film focuses on an interaction between two women, moving between a kitchen and dining area to capture their daily routine. The project integrates live-action technique with layered VFX, introducing an animated bird character into the narrative. Directed and produced with an emphasis on cinematic framing, the cinematography utilizes medium shots and interior perspectives to ground the story in a warm, domestic environment.

Life360 · Fridge - Superbowl LX

Life360 enters the Superbowl LX broadcast with a narrative commercial titled 'Fridge,' produced by agency Alto. The spot leans into a cinematic, moody aesthetic, utilizing live-action techniques to build tension within a domestic interior setting. Featuring music and sound design by Cut Noise, the production plays with low-key, chiaroscuro lighting to ground the narrative's sudden shift from routine to crisis. The work focuses on the physical aftermath of an unconventional accident within a residential kitchen.

Life360 · Fridge Super Bowl

Life360 presents Fridge Super Bowl, a campaign for the family tracking app that leans into a cinematic domestic narrative. The commercial centers on a tense kitchen scene, following a woman who discovers an overturned refrigerator, shifting the tone from high-stakes drama to an unexpected moment of humor as she relies on her smartphone to navigate the chaos. Developed by ALTO, the project employs a live-action technique to ground the scenario. The visual approach utilizes earthy tones and moody, dim lighting to heighten the cinematic aesthetic of the suburban kitchen setting.

Life360 · Swear Box

Life360 · I Think Of You Dying

Life360 · CURFEW

Life360 · COAT

Life360 · COFFIN

Life360 · Coat