Life360
Featured Life360 projects
This week's top Life360 projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Life360 · Fridge :30 Super Bowl
Life360's Super Bowl spot highlights the app's location-tracking capabilities through a high-stakes, comedic narrative. The film, developed by ALTO, centres on a domestic scene where a character manages a kitchen mishap while monitoring family coordinates on the platform interface. The production leans into a cinematic visual style, balancing dramatic tension with a humorous tone. Utilising live-action technique, the narrative unfolds across a domestic interior, framing the technology as a practical utility within the context of a household emergency.
Life360 · ALL THE BEST PEOPLE ARE DOGS
Life360 explores the comedic nuances of modern family dynamics in 'All The Best People Are Dogs,' an animated short capturing the lively atmosphere of a house party. The narrative follows a protagonist navigating a series of social encounters, ultimately culminating in a warm reunion with a dog. The project leans into a 2D animation aesthetic, blending cinematic pacing with minimalist background elements to keep the focus on character interaction. The visual storytelling is supported by a bespoke sound design and music score from the team at Cut Noise, which underscores the comedic rhythm of the suburban party setting.
Life360 · Coffin
Life360 explores the gravity of digital connectivity with its 'Coffin' campaign, a cinematic film that leans into a somber, mood-driven aesthetic. The project captures a traditional funeral service, observing mourners in a church setting before transitioning to intimate, quiet moments of reflection. The film utilizes a moody visual language and live-action technique to ground its narrative. Post-production and VFX for the project were handled by William McVay.
Life360 · I THINK OF YOU DYING
Life360's commercial spot, I Think Of You Dying, explores domestic dynamics within a residential setting. The film focuses on an interaction between two women, moving between a kitchen and dining area to capture their daily routine. The project integrates live-action technique with layered VFX, introducing an animated bird character into the narrative. Directed and produced with an emphasis on cinematic framing, the cinematography utilizes medium shots and interior perspectives to ground the story in a warm, domestic environment.
Project Life360 · Fridge - Superbowl LX
Life360 enters the Superbowl LX broadcast with a narrative commercial titled 'Fridge,' produced by agency Alto. The spot leans into a cinematic, moody aesthetic, utilizing live-action techniques to build tension within a domestic interior setting. Featuring music and sound design by Cut Noise, the production plays with low-key, chiaroscuro lighting to ground the narrative's sudden shift from routine to crisis. The work focuses on the physical aftermath of an unconventional accident within a residential kitchen.
Life360 · Fridge Super Bowl
Life360 presents Fridge Super Bowl, a campaign for the family tracking app that leans into a cinematic domestic narrative. The commercial centers on a tense kitchen scene, following a woman who discovers an overturned refrigerator, shifting the tone from high-stakes drama to an unexpected moment of humor as she relies on her smartphone to navigate the chaos. Developed by ALTO, the project employs a live-action technique to ground the scenario. The visual approach utilizes earthy tones and moody, dim lighting to heighten the cinematic aesthetic of the suburban kitchen setting.
Life360 · Swear Box
Life360 introduces its latest safety-focused campaign, Swear Box, featuring an interactive therapy booth installation situated along the River Thames. The project translates the brand's digital tracking features into a physical experience, inviting users to vent frustrations within the structure while overlooking Big Ben. Produced in collaboration with The Ninety-Niners, the commercial employs live-action technique to bridge the gap between outdoor urban architecture and personal digital wellness. The narrative shifts from the high-energy booth interaction to focused demonstrations of the app's safety tracking interfaces.
Life360 · I Think Of You Dying
Life360 explores connection in their latest campaign, 'I Think Of You Dying,' a commercial project that bridges the gap between digital safety and domestic warmth. The film centers on an intimate morning kitchen scene, featuring a dialogue-driven narrative brought to life through the integration of live-action technique and playful character animation. The production leans into a nostalgic aesthetic, utilizing warm lighting to ground the blend of reality and visual effects. The narrative space is anchored by sound design from the team at Cut Noise, who provide an atmospheric layer to the domestic setting.
Life360 · CURFEW
Life360 presents a cinematic commercial for the app titled Curfew, focusing on the parental experience of tracking a missing teenager. The narrative builds tension by alternating between a suburban home and a late-night search through urban streets. The production leans into moody visual storytelling, utilizing low-key lighting and high-contrast color grading to emphasize the stakes of the scenario. Sound design by Cut Noise complements the live-action technique, reinforcing the sense of urgency throughout the sequence.
Life360 · COAT
Life360 presents COAT, a narrative-driven commercial exploring the daily experiences of a young boy navigating shifting domestic and school environments. The spot follows the protagonist through a series of transitions, from household tension to the quiet of a schoolyard at sunset. The production employs live-action technique and cinematic lighting to maintain a grounded, atmospheric tone throughout. Sound design by Cut Noise anchors the project, underscoring the narrative pace and environmental shifts.
Life360 · COFFIN
The Life360 narrative campaign titled COFFIN explores a sombre, emotional sequence set within the confines of a funeral service. The project utilises live-action technique to contrast the public setting of a church congregation with private moments of individual grief. Shot with cinematic grading and low-key lighting, the work leans into a moody aesthetic to establish its tone. Sound and music for the project were produced by Cut Noise.
Life360 · Coat
This commercial campaign for Life360, titled 'Coat', explores domestic dynamics through a narrative centered on a young boy navigating his environment. The project, developed by agency ALTO, employs live-action technique to contrast a tense home setting with the relative calm of a school environment. The film utilizes cinematic lighting and warm, natural tones to anchor the story. By focusing on the boy and his interactions, the piece frames the platform's role within everyday family life through a measured, narrative-led lens.
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