Life360: Fridge Super Bowl
Brand
Date
Jan 2026
Description
Life360 presents Fridge Super Bowl, a campaign for the family tracking app that leans into a cinematic domestic narrative. The commercial centers on a tense kitchen scene, following a woman who discovers an overturned refrigerator, shifting the tone from high-stakes drama to an unexpected moment of humor as she relies on her smartphone to navigate the chaos. Developed by ALTO, the project employs a live-action technique to ground the scenario. The visual approach utilizes earthy tones and moody, dim lighting to heighten the cinematic aesthetic of the suburban kitchen setting.
Style
Humorous, Horizontal, Cinematic, Earthy
Industries
Color
Espresso
Off-Black
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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