Life360
Fridge Super Bowl
Brand
ProjectFridge Super Bowl
Date
Jan 2026
Description
Life360 explores the unexpected stakes of domestic life in 'Fridge Super Bowl.' The commercial leans into a cinematic narrative, utilizing a live-action technique to depict a high-tension kitchen scene where a fallen refrigerator disrupts a routine day. Developed by ALTO, the project maintains an earthy, moody aesthetic. The spot highlights the family tracking app’s role during moments of household chaos, balancing a dramatic tone with humorous undertones.
Style
Humorous, Horizontal, Cinematic, Earthy
Industries
Apps & Digital Platforms
Color
Espresso
Off-Black
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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