Life360
Fridge - Superbowl LX
Brand
ProjectFridge - Superbowl LX
Date
Feb 2026
Description
Life360 enters the Superbowl LX broadcast with this narrative spot, "Fridge." The commercial leans into a cinematic, moody aesthetic, utilizing low-key chiaroscuro lighting to ground the high-stakes comedy within a domestic kitchen setting. Developed by agency Alto with sound design from Cut Noise, the live-action production captures a moment of domestic disarray as a protagonist discovers an overturned refrigerator. The technical execution emphasizes a cinematic look and feel, utilizing a matte finish to maintain the project's gravity amidst the unexpected physical comedy.
Style
Horizontal, Cinematic, Moody
Background
Kitchen
Context
TVC / TV Commercial
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