Life360: Fridge - Superbowl LX
Brand
Date
Feb 2026
Description
Life360 enters the Superbowl LX broadcast with a narrative commercial titled 'Fridge,' produced by agency Alto. The spot leans into a cinematic, moody aesthetic, utilizing live-action techniques to build tension within a domestic interior setting. Featuring music and sound design by Cut Noise, the production plays with low-key, chiaroscuro lighting to ground the narrative's sudden shift from routine to crisis. The work focuses on the physical aftermath of an unconventional accident within a residential kitchen.
Style
Horizontal, Cinematic, Moody
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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