Life360
Fridge :30 Super Bowl
Brand
ProjectFridge :30 Super Bowl
Date
Jan 2026
Description
Life360 enters the broadcast space with this :30 spot created by ALTO for the Super Bowl. The film depicts a high-stakes kitchen scene involving a fallen refrigerator, utilizing a cinematic, live-action technique to ground the narrative's tension. Leaning into a humorous tone, the commercial follows a woman navigating the aftermath of a domestic mishap, relying on the brand's tracking interface to locate a family member. The production balances a moody interior aesthetic with the immediate utility of the digital platform.
Style
Humorous, Horizontal, Cinematic
Industries
Apps & Digital Platforms
Color
Forest Green
Jet Black
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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