Life360: Fridge :30 Super Bowl
Brand
Date
Jan 2026
Description
Life360's Super Bowl spot highlights the app's location-tracking capabilities through a high-stakes, comedic narrative. The film, developed by ALTO, centres on a domestic scene where a character manages a kitchen mishap while monitoring family coordinates on the platform interface. The production leans into a cinematic visual style, balancing dramatic tension with a humorous tone. Utilising live-action technique, the narrative unfolds across a domestic interior, framing the technology as a practical utility within the context of a household emergency.
Style
Humorous, Horizontal, Cinematic
Industries
Color
Forest Green
Jet Black
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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