Life360
I THINK OF YOU DYING
BrandLife360
ProjectI THINK OF YOU DYING
Date
Jul 2026
Description
Life360 explores domestic connection in the commercial project I Think Of You Dying. The narrative unfolds within a softly lit home, capturing the interaction between two women across kitchen and dining room settings. Directed through a blend of live-action technique and integrated VFX / visual effects, the cinematography utilizes medium shots and intentional framing through doorways. This cinematic approach emphasizes a grounded, warm atmosphere while incorporating animated elements, including a recurring bird character, to punctuate the domestic scene. Post production and visual effects were handled by William McVay.
Style
Horizontal, Action, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Streaming Platforms
Color
Beige
Cream
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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