Lenovo: A Love Letter to NYC
Brand
Date
Apr 2026
Description
Lenovo brings the energy of the city to the forefront in 'A Love Letter to NYC,' a dynamic campaign produced by Florence. The film captures the spirit of New York through a fast-paced collage that blends iconic urban landmarks with street culture and integrated technology displays. The project leans into a high-energy aesthetic, utilizing split-screen compositions and layered graphic overlays. By combining live-action technique with detailed VFX, the creative team establishes a distinct visual rhythm that shifts between neon-infused accents and textured monochrome sequences.
Style
Vertical, Action, Cinematic, Neon
Techniques
Collage, VFX / visual effects
Industries
Color
Jet Black
Pure White
Magenta
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
Associated creatives
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