Lenovo
A Love Letter to NYC
Brand
ProjectA Love Letter to NYC
Date
Apr 2026
Description
Lenovo presents A Love Letter to NYC, a dynamic consumer electronics campaign produced by Florence. The project utilizes a fast-paced collage approach to capture the energy of New York, blending live-action footage with intricate animated elements and graphic overlays. The visual narrative employs a split-screen technique to display a variety of urban scenes, ranging from street skaters and fashion mannequins to technology-focused vignettes. These elements are unified by a palette featuring neon accents set against textured monochrome backdrops, emphasizing a high-energy, cinematic aesthetic.
Style
Vertical, Action, Cinematic, Neon
Techniques
Collage, VFX / visual effects
Industries
Consumer Electronics
Color
Jet Black
Pure White
Magenta
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
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