Lenovo
Your Club Your Canvas with Becky G
Brand
Date
May 2026
Description
Lenovo’s 'Your Club Your Canvas' campaign features Becky G, who explores the intersection of soccer, community, and personal expression. The promotional video balances piece-to-camera segments against match action and crowd celebrations, framed by lush outdoor portraiture. The edit utilizes mixed media and collage transitions, layering torn-paper aesthetics to weave together the intensity of the sport with cultural storytelling. Produced by Tarot Pictures with creative support from Zeno Group, the piece leverages a vibrant visual narrative to capture the energy of modern fandom.
Style
Editorial, Vertical, Clean
Techniques
Collage
Industries
Soccer
Color
Lemon
Jet Black
Context
Advertising Campaign, Brand Film / Corporate Video
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