Lenovo
Your Club Your Canvas with Becky G
May 2026
Lenovo spotlights the intersection of sports and culture in 'Your Club Your Canvas,' a promotional campaign featuring Becky G. The film draws a connection between personal expression and soccer fandom, pairing candid portraiture with high-energy match footage to emphasize community engagement. The edit leans into a collage aesthetic, utilizing mixed media and torn-paper transitions to link athlete performance with supporter passion. These live-action sequences are punctuated by direct-to-camera segments, maintaining a focus on the subject while integrating stylistic, textured transitions. The production was spearheaded by Zeno Group in collaboration with Tarot Pictures, with post-production handled by STITCH London and Wash.
Editorial, Vertical, Clean
Collage
Soccer
Advertising Campaign, Brand Film / Corporate Video
