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Lenovo

Backing Every Business with Eva Longoria
Brand
Date

Apr 2026

Description

Lenovo spotlights its commitment to entrepreneurship in 'Backing Every Business,' a campaign featuring Eva Longoria. Directed by Larissa Vermeulen, the spot captures the multifaceted nature of professional life through a polished, commercial lens. Moving between architectural settings and contemporary workspaces, the narrative employs natural light and clean visual techniques to maintain a focus on the subject. Production was handled by Tarot Pictures and Arts & Sciences, with post-production provided by Black Kite.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light

Industries

Consumer Electronics

Color
Burgundy
Beige
Background

Living Room

Context

TVC / TV Commercial

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