Lenovo
Backing Every Business with Eva Longoria
Apr 2026
Lenovo features actor and entrepreneur Eva Longoria in its latest campaign, Backing Every Business. Directed by Larissa Vermeulen, the spot highlights the integration of professional technology within the multifaceted lives of modern business leaders. The production moves through sophisticated interior environments, shifting from architectural settings to a contemporary home workspace. The visual language relies on natural light and a clean, polished aesthetic to maintain a commercial focus on the subject. Creative development was led by Zeno Group, with production support provided by Tarot Pictures and Arts & Sciences. Post-production for the campaign was handled by Black Kite.
Vertical, Commercial, Clean, Polished
Natural light
Consumer Electronics
Living Room
TVC / TV Commercial
