KNWLS: KNWLS x G-Star Raw 2025 Campaign

Jul 2025

The KNWLS x G-Star Raw 2025 campaign explores the intersection of raw materiality and structured silhouette, foregrounding the collaborative denim collection through a series of close-up editorial compositions. Photographed by Jet Swan with art direction from Jamie Reid, the series utilizes clean studio backdrops and sharp directional lighting to draw focus to the intricate construction and weathered texture of the garments. Fashion styling by Georgia Pendlebury emphasizes the sculptural form of the denim, working alongside hair styling by Josephine Brignon to build a precise visual identity. Casting by Isabel Bush and manicures by Lora de Sousa complete the project, which layers bold typographic branding over desaturated and tactile imagery to bridge commercial and editorial aesthetics.

Editorial, Vertical, Clean, Desaturated

White Seamless

Advertising Campaign