KNWLS

Jul 2025

The KNWLS x G-Star Raw 2025 campaign serves as a collaborative exploration of denim construction, blending a raw, sculptural aesthetic with commercial fashion photography. Captured against a minimalist, clean studio backdrop, the imagery emphasizes the weathered textures, curved pocket detailing, and structural form of the collaboration's denim pieces. Photographer Jet Swan leans into a desaturated palette and sharp, directional lighting to highlight the tactile grain and wear patterns of the fabric. With art direction by Jamie Reid and fashion styling by Georgia Pendlebury, the campaign utilizes a bold, integrated typographic treatment to unite the two brands across the vertical, editorial-style compositions. Additional production support included hair styling by Josephine Brignon, casting by Isabel Bush, and manicures by Lora de Sousa.

Editorial, Vertical, Clean, Desaturated

White Seamless

Advertising Campaign