KNWLS: KNWLS S/S 2026 'SYNERGY'

Feb 2026

The KNWLS S/S 2026 'SYNERGY' campaign presents the label's latest collection through a series of focused, studio-based portraits. Shot by photographer Thue Nørgaard, the imagery leans into an editorial aesthetic characterized by clean, directional lighting and soft-toned gradient backgrounds that prioritize the intricate textures and tailoring of the garments. Art directed by Jamie Reid and styled by Georgia Pendlebury, the campaign highlights the structural silhouettes of the collection, ranging from form-fitting denim and heavy zip-up jackets to structured corsetry and paneled tops. The series, featuring model Mengyu Luo, makes use of varied lighting techniques—from high-contrast monochrome to soft, natural light—to emphasize the sharp lines and architectural details inherent in the season’s designs. Additional contributions include hair styling by Claire Grech, makeup by Yadim, manicures by Jenny Longworth, and casting by Isabel Bush.

Editorial, Vertical, Clean

Advertising Campaign