KNWLS

Feb 2026

The KNWLS S/S 2026 'SYNERGY' campaign presents a sharp editorial look at the label's latest collection. Featuring photography by Thue Nørgaard and art direction by Jamie Reid, the project channels a precise, architectural aesthetic centered on clean studio lighting and soft gradient backdrops. The imagery highlights the collection's focus on structured tailoring, exposed seam detailing, and varied fabric textures. Fashion direction and styling by Georgia Pendlebury lean into a refined, contemporary silhouette. The campaign features model Mengyu Luo, with beauty looks designed by hair stylist Claire Grech and makeup artist Yadim, alongside manicures by Jenny Longworth. Casting for the series was handled by Isabel Bush, with choreography by Ryan Chappell. The work utilises a mix of natural light and high-contrast monochrome techniques to emphasise the form-fitting apparel.

Editorial, Vertical, Clean

Designer Fashion

Advertising Campaign