KNWLS

Mar 2025

The KNWLS A/W 25 campaign captures the label’s latest collection through a series of fashion editorial images that highlight texture and form. The work features a structured, modern aesthetic grounded by clean lighting and a neutral palette. Photographer Marc Asekhame documents the collection across both minimalist interior settings and outdoor foliage backdrops, utilizing natural light and analogue film techniques to frame the pieces. Art direction by Jamie Reid provides a focus on silhouette and material detail, complemented by fashion styling from Georgia Pendlebury. The campaign features models Iris Law and Shivaruby, with a supporting creative team including hair by Claire Grech, makeup by Isamaya Ffrench, set design by Julia Dias, casting by Isabel Bush, and nails by Lauren Michelle Pires.

Editorial, Vertical, Earthy, Clean

Designer Fashion

Advertising Campaign