KitchenAid: Blend the Rules
Brand
Date
Aug 2025
Description
KitchenAid explores the intersection of domestic life and culinary utility in the commercial video 'Blend the Rules.' The project centers on the brand's blender within a residential kitchen, tracking the interaction between family members and their culinary tools. Produced by Stept Studios with creative input from Whirlpool Corporation - WoW Studios, the film utilizes live-action technique and warm lighting to emphasize the integration of appliances into daily cooking routines. The imagery highlights natural wood textures and family-oriented preparation, grounding the product performance in a familiar, inviting setting.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Beige
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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