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KitchenAid: Artisan Mixer Commercial

Date

Feb 2026

Description

KitchenAid presents a commercial campaign for the Artisan Series stand mixer, focusing on its integration into a modern residential kitchen. The project features live-action technique and commercial imagery, capturing the appliance's utility through close-up shots of dough preparation and various bowl attachments. Produced by Matthew Forest, the work utilizes warm natural light and clean interior styling to emphasize the appliance's design. The campaign maintains a consistent aesthetic across both video and photography, highlighting the mixer's form and functionality in a domestic environment.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

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