KitchenAid: I Love the Racks
Brand
Date
Aug 2025
Description
KitchenAid leans into the appliance's core functional benefits with I Love the Racks, a commercial campaign that balances a social atmosphere with high-fidelity product focus. The narrative contrasts a warm party setting with the technical precision of the dishwasher's interior performance. The project, directed by WoW Studios and produced by Dictionary Films, uses cinematic live-action techniques to emphasize the appliance's cleaning capabilities and design. The visual language bridges the gap between home-lifestyle storytelling and polished product showcase.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Color
Burgundy
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.