Khy
Khy's modern fashion, swimwear and streetwear campaigns led by Kylie Jenner
Featured Khy projects
This week's top Khy projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Khy · Fever Dream
Khy taps into the ephemeral allure of summer with its latest swimwear campaign, Fever Dream, a visually arresting project that leans into the glossy, high-energy aesthetic of modern fashion photography. Captured through the lens of director and photographer Daniel Saxon, the campaign masterfully navigates the intersection of commercial appeal and editorial depth. The imagery, featuring Kylie Jenner and Francesca Aiello, pulses with a radiant warmth that channels the classic golden hour glow. By employing high-speed freeze techniques, Saxon captures the tactile energy of water droplets suspended in mid-air, creating a textured backdrop that feels both immediate and dreamlike. The visual narrative relies on a sophisticated use of hard light to accentuate the collection's metallic and snakeskin-patterned silhouettes, resulting in a saturated and sun-drenched aesthetic that defines the brand's contemporary identity. Whether through the playful, intimate connection between the talent or the solitary, effortless grace of lounging poolside, the campaign exudes a sense of carefree sensuality. This project effectively uses natural light and glossy post-production to elevate the swimwear category, moving beyond mere product shots to deliver a cohesive lifestyle experience. By balancing technical precision with raw, organic movement, Fever Dream establishes a compelling, high-fashion atmosphere that feels perfectly aligned with the summer season and the bold, trend-driven spirit inherent to the Khy brand.
Project Khy · Khy Summer 2026
For the Khy Summer 2026 collection, the brand leans into a raw, documentary-style narrative that blurs the line between high-fashion campaign and intimate diary. Captured through the lens of photographer Pablo Di Prima, the project features Kylie Jenner in a series of meticulously crafted visual compositions that evoke the nostalgic feel of an editorial proof or contact sheet. By utilizing analogue film and 35mm film techniques, the photography emphasizes a grainy, textured aesthetic that grounds the luxury garments—ranging from sleek slip dresses and lace-trimmed camisoles to leopard-print separates—within a tangible, human experience. The art direction channels a minimalist, airy atmosphere, balancing sun-drenched indoor lifestyle portraiture with high-contrast urban shots taken on fire escapes and rooftops. Handwritten annotations and collage-style layouts featuring ink-scrawled notes like Dear Summer, Love Khy add a personal, tactile layer to the presentation, transforming the collection into a cohesive and reflective visual essay. This fashion-forward approach creates an authentic, behind-the-scenes atmosphere, where the focus remains on the interplay between the clothing and the natural light. Ultimately, the project succeeds by stripping away excess, allowing the interplay of shadow, texture, and candid posture to define the identity of the Khy Summer 2026 season.
Project Khy · Khy x GRACE LING Capsule
The latest drop from the Kylie Jenner-led brand Khy finds a sharp intersection between high-concept aesthetics and functional streetwear in the Khy x GRACE LING capsule collection. This designer fashion campaign leans into a sleek, avant-garde sensibility that prioritizes structural integrity through a distinctly modern lens. Throughout the visuals, the imagery employs high-key lighting to emphasize the minimalist composition of the garments, drawing the viewer's eye directly to the interplay between the form-fitting silhouettes and the industrial hardware. Kylie Jenner serves as the face of the collection, perfectly embodying the minimalist aesthetic as she poses against a stark, light grey studio background. A standout technical choice in the creative execution involves an under-lighting technique that casts a subtle, glowing effect from beneath the talent, effectively heightening the contrast between the soft light and the metallic accents found on the halter-neck bodysuits. By stripping away complex environments in favor of a clean, editorial minimalism, the project allows the collaborative vision of Grace Ling to take center stage. The result is a polished commercial narrative that feels both aspirational and accessible, proving that even the most understated studio settings can deliver a powerful impact when the styling and lighting are handled with such deliberate, exacting precision.
Project Khy · Dear Summer, Love KHY
Khy’s Dear Summer, Love KHY campaign explores a relaxed, intimate aesthetic within the luxury fashion sector. Featuring Kylie Jenner as the primary talent, the project leans into a raw and candid editorial style. The visual execution utilises analogue film and natural light to capture a series of portraits and lifestyle vignettes. The imagery moves between minimalist, clean studio-style settings and domestic interiors, framed by cityscape views and rustic wood textures. The collection of portraits incorporates retro design elements like contact sheets and polaroid-style borders, blending a polished fashion-forward look with a snapshot-like quality.
Project Khy · Born in LA
Khy’s 'Born in LA' campaign highlights a new collection through a series of portrait-led visuals. The project features talent Kylie Jenner in a studio-based setting, focusing on the texture and detail of the denim apparel through varied lighting techniques. The imagery utilizes a clean aesthetic to frame the garments, alternating between high-contrast flash to emphasize fabric structure and soft, diffused light to provide a polished look. The campaign serves as a commercial showcase of the label's latest fashion offerings.
Project Khy · Cotton Stretch
Khy presents the Cotton Stretch collection, a series of commercial fashion portraits featuring Kylie Jenner. The project leans into a minimalist aesthetic, utilizing a clean studio environment to focus on the textures and silhouettes of the bandeau tops and high-waisted shorts. Throughout the campaign, bright, even lighting complements a neutral color palette. The imagery shifts between focused, intimate close-ups and full-length portraits, utilizing a clean composition to maintain a cohesive visual identity across the collection.
Project Khy · Khy x HYDRA Capsule
The Khy x HYDRA capsule collection features a series of editorial portraits showcasing structured outerwear, including belted trench coats and utility-inspired silhouettes. Designed by Anna Gloria Flores, the collection leans into a minimalist aesthetic defined by a neutral color palette and sharp, high-contrast lighting. Featuring talent Kylie Jenner, the campaign utilizes a clean studio environment to highlight the tailored silhouettes and accessory details. The execution employs varied lighting techniques, ranging from soft directional warmth to direct, high-contrast illumination that emphasizes the textures of the apparel against polished metallic and stark white backgrounds.
Project Khy · Fall 2025 Collection
Khy unveils its Fall 2025 collection, centering on high-contrast silhouettes and metallic textures. The campaign features Kylie Jenner, captured against a clean, minimal backdrop to emphasize the technical construction of the seasonal outerwear. The imagery leans into a futuristic aesthetic, utilizing soft lighting to accentuate the glossy, reflective surfaces of the collection’s primary pieces. The production highlights the brand's focus on structured, contemporary fashion staples.
Project Khy · Canvas Collection
Khy presents the Canvas Collection, a fashion campaign showcasing the brand's latest apparel line. The collection focuses on neutral and monochromatic workwear silhouettes, including utility jackets and matching mini skirts rendered in light yellow, beige, and black. Photographed with a clean aesthetic, the imagery utilizes a minimalist studio backdrop and soft, even lighting to highlight the textures of the canvas and denim fabrics. The campaign features talent Kylie Jenner in a series of editorial and commercial portraits that emphasize the structured cuts and contemporary design of the garments.
Project Khy · Khy Holiday Shop
Khy presents the Holiday Shop, a new entry in their seasonal designer fashion collection. The campaign features talent Kylie Jenner in a studio-based shoot characterized by a clean and minimalist aesthetic. The imagery utilizes soft light to highlight the construction of the collection's animal print garments. The visuals maintain a commercial focus with a neutral backdrop, keeping the attention on the ensemble's texture and silhouette.
Project Khy · Khy x Canvas 2025 Campaign
The Khy x Canvas 2025 campaign showcases a minimalist approach to streetwear, leaning into a monochromatic aesthetic that prioritizes textile detail and clean composition. Photographed by Pablo Di Prima, the project features a series of studio editorial portraits of Kylie Jenner and Vira Boshkova, each set against a stark white background to highlight the texture and silhouette of the apparel. Styling by Alexandra and Mackenzie Grandquist focuses on a palette of blacks and neutral tones, utilizing soft natural light to define the layers of the collection. The production features hair by Rachel Lee and makeup by Rebecca Wordingham, reinforcing the project's consistent, pared-back visual language.
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