Khy
Khy's modern fashion, swimwear and streetwear campaigns led by Kylie Jenner
Featured Khy projects
This week's top Khy projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Khy · Khy Summer 2026
For the Khy Summer 2026 collection, the brand leans into a raw, documentary-style narrative that blurs the line between high-fashion campaign and intimate diary. Captured through the lens of photographer Pablo Di Prima, the project features Kylie Jenner in a series of meticulously crafted visual compositions that evoke the nostalgic feel of an editorial proof or contact sheet. By utilizing analogue film and 35mm film techniques, the photography emphasizes a grainy, textured aesthetic that grounds the luxury garments—ranging from sleek slip dresses and lace-trimmed camisoles to leopard-print separates—within a tangible, human experience. The art direction channels a minimalist, airy atmosphere, balancing sun-drenched indoor lifestyle portraiture with high-contrast urban shots taken on fire escapes and rooftops. Handwritten annotations and collage-style layouts featuring ink-scrawled notes like Dear Summer, Love Khy add a personal, tactile layer to the presentation, transforming the collection into a cohesive and reflective visual essay. This fashion-forward approach creates an authentic, behind-the-scenes atmosphere, where the focus remains on the interplay between the clothing and the natural light. Ultimately, the project succeeds by stripping away excess, allowing the interplay of shadow, texture, and candid posture to define the identity of the Khy Summer 2026 season.
Project Khy · Khy x GRACE LING Capsule
The latest drop from the Kylie Jenner-led brand Khy finds a sharp intersection between high-concept aesthetics and functional streetwear in the Khy x GRACE LING capsule collection. This designer fashion campaign leans into a sleek, avant-garde sensibility that prioritizes structural integrity through a distinctly modern lens. Throughout the visuals, the imagery employs high-key lighting to emphasize the minimalist composition of the garments, drawing the viewer's eye directly to the interplay between the form-fitting silhouettes and the industrial hardware. Kylie Jenner serves as the face of the collection, perfectly embodying the minimalist aesthetic as she poses against a stark, light grey studio background. A standout technical choice in the creative execution involves an under-lighting technique that casts a subtle, glowing effect from beneath the talent, effectively heightening the contrast between the soft light and the metallic accents found on the halter-neck bodysuits. By stripping away complex environments in favor of a clean, editorial minimalism, the project allows the collaborative vision of Grace Ling to take center stage. The result is a polished commercial narrative that feels both aspirational and accessible, proving that even the most understated studio settings can deliver a powerful impact when the styling and lighting are handled with such deliberate, exacting precision.
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