Khy: Khy x HYDRA Capsule

Sep 2025

The Khy x HYDRA capsule collection features a series of editorial portraits showcasing structured outerwear, including belted trench coats and utility-inspired silhouettes. Designed by Anna Gloria Flores, the collection leans into a minimalist aesthetic defined by a neutral color palette and sharp, high-contrast lighting. Featuring talent Kylie Jenner, the campaign utilizes a clean studio environment to highlight the tailored silhouettes and accessory details. The execution employs varied lighting techniques, ranging from soft directional warmth to direct, high-contrast illumination that emphasizes the textures of the apparel against polished metallic and stark white backgrounds.

Editorial, Clean, Vertical

White Seamless

Advertising Campaign