Khy’s Dear Summer, Love KHY campaign explores a relaxed, intimate aesthetic within the luxury fashion sector. Featuring Kylie Jenner as the primary talent, the project leans into a raw and candid editorial style. The visual execution utilises analogue film and natural light to capture a series of portraits and lifestyle vignettes.
The imagery moves between minimalist, clean studio-style settings and domestic interiors, framed by cityscape views and rustic wood textures. The collection of portraits incorporates retro design elements like contact sheets and polaroid-style borders, blending a polished fashion-forward look with a snapshot-like quality.
