Khy’s 'Born in LA' campaign highlights a new collection through a series of portrait-led visuals. The project features talent Kylie Jenner in a studio-based setting, focusing on the texture and detail of the denim apparel through varied lighting techniques.
The imagery utilizes a clean aesthetic to frame the garments, alternating between high-contrast flash to emphasize fabric structure and soft, diffused light to provide a polished look. The campaign serves as a commercial showcase of the label's latest fashion offerings.
