Kate Spade presents Hide and Seek, a commercial film capturing a series of vignettes across urban settings and diner interiors. Directed by Rupert Sanders, the project explores movement through city streets and intimate casual environments, highlighting the brand’s current apparel and accessory collections.
Featuring talent including Tyla, Bretman Rock, Nick Kosir, Kareem Rahma, and Dylan Kevitch, the work utilizes cinematic lighting to anchor the narrative within its metropolitan context. Creative direction was led by Rémy Aboukrat with agency support from Marcel and production by WANDA and MJZ. The live-action technique emphasizes the textural details of the featured items against the backdrop of the city.
