Kate Spade’s Hey Na Na campaign leans into a high-energy, pop-art aesthetic. The production features a group of models performing synchronized choreography on roller skates within a minimalist studio environment.
Contrasting the clean backdrop, the composition incorporates large, abstract geometric paintings in bold primary colours. The live-action commercial emphasizes movement and vibrant styling, with models outfitted in patterned apparel and signature polka-dot accessories. Music and sound design for the project were provided by MAS-Music and Strategy.
