July
Featured July projects
This week's top July projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
July · but will it break?
July puts its luggage durability to the test in 'but will it break?', a live-action project focused on structural strength. The sequence captures the brand's suitcases in an urban alley, stacked vertically between a weathered brick wall and a vehicle to demonstrate resilience under pressure. Utilizing a documentary approach, the film leans into clean, natural light to highlight the raw textures of the surroundings and the colorful finish of the luggage.
Project July · Endless Summer
July presents their Endless Summer campaign, a visual exploration of coastal travel and leisure. The collection features a vibrant array of pastel hard-shell suitcases and canvas tote bags integrated into seaside settings. Photography by Alex Wall and creative direction by Candice Agius anchor the project in a bright, outdoor aesthetic, utilizing natural light to highlight the brand's saturated color palette. Produced by Lauren King, the series leans into a playful, holiday-focused narrative across beaches and seaside promenades. Stylist Annie Doig and hair and makeup artist Molly Warkentin complete the look, drawing on relaxed, textured fashion to complement the luggage line.
Project July · Sage & Toffee
July’s Sage & Toffee campaign presents a refined study in travel-focused lifestyle imagery, pairing the brand’s signature hardshell luggage in muted sage and brown tones with the nostalgic silhouette of a classic vintage automobile. The series leans into a polished, minimalist aesthetic, utilizing a restrained, earth-toned palette to emphasize the clean lines of the travel accessories and the textured quality of the apparel. Photographer Amelia Dowd anchors the visual narrative, with videography by Bill Mansfield and fashion styling by Nicki Colbran. The imagery moves between studio-lit portraits and composed editorial scenes, often featuring models in light, structured ensembles that complement the neutral color story. Make-up artist Desiree Wise rounds out the creative team, contributing to the clean, consistent finish of the campaign across both still and motion assets.
July · run over luggage with a defender
July demonstrates product durability in this film titled 'run over luggage with a defender'. The project functions as a practical stress test, capturing the resilience of their hard-shell suitcases under the weight of an off-road vehicle. Utilizing a documentary approach, the visual content leans into a natural light outdoor setting. The footage prioritizes a live-action technique to showcase the impact resistance of the accessories, set against an asphalt background.
Project July · The Art of Travel
The Art of Travel campaign for July marks a return to tactile, sculptural elegance, framing luggage and accessories as sophisticated pieces of design. Creative director Candice Agius and photographer Victoria Zschommler bridge the gap between commercial product photography and gallery-inspired editorial, placing the brand's signature hard-shell suitcases and suede totes against classical motifs, marble interiors, and architectural stone settings. Throughout the series, the imagery leans into a muted, earthy palette that emphasizes the materiality of the collection—highlighting the contrast between smooth hardshells, plush suede, and rich leather. Supporting roles from fashion stylist Annie Doig and hair and makeup artist Georgia Gaillard help maintain a polished, contemporary look that channels a refined travel aesthetic. By utilizing minimalist studio lighting and clean, deliberate compositions, the campaign positions the accessories within a broader context of art and intentional travel.
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