July puts its luggage durability to the test in 'but will it break?', a live-action project focused on structural strength. The sequence captures the brand's suitcases in an urban alley, stacked vertically between a weathered brick wall and a vehicle to demonstrate resilience under pressure.
Utilizing a documentary approach, the film leans into clean, natural light to highlight the raw textures of the surroundings and the colorful finish of the luggage.
