July: but will it break?
Brand
Date
Mar 2026
Description
July puts its luggage durability to the test in 'but will it break?', a live-action project focused on structural strength. The sequence captures the brand's suitcases in an urban alley, stacked vertically between a weathered brick wall and a vehicle to demonstrate resilience under pressure. Utilizing a documentary approach, the film leans into clean, natural light to highlight the raw textures of the surroundings and the colorful finish of the luggage.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Golden Yellow
Scarlet
Medium Grey
Background
Alley
Context
Social Media / Short Form Video
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