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July: Endless Summer

Brand
July
Date

Aug 2025

Description

July presents their Endless Summer campaign, a visual exploration of coastal travel and leisure. The collection features a vibrant array of pastel hard-shell suitcases and canvas tote bags integrated into seaside settings. Photography by Alex Wall and creative direction by Candice Agius anchor the project in a bright, outdoor aesthetic, utilizing natural light to highlight the brand's saturated color palette. Produced by Lauren King, the series leans into a playful, holiday-focused narrative across beaches and seaside promenades. Stylist Annie Doig and hair and makeup artist Molly Warkentin complete the look, drawing on relaxed, textured fashion to complement the luggage line.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries
Bags & Accessories
Context

Advertising Campaign

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