July

Endless Summer

Brand

July

ProjectEndless Summer

Date

Aug 2025

Description

The Endless Summer campaign for July captures a relaxed, vacation-focused aesthetic across the brand's latest collection of hard-shell suitcases and canvas weekend bags. Photographed by Alex Wall and creative directed by Candice Agius, the series leans into a sun-drenched coastal environment, featuring models against seaside backdrops and classic Mediterranean-inspired textures. Utilizing a palette of pastel tones—including teal, lime green, and pale yellow—the imagery pairs travel accessories with light, seasonal fashion. The project emphasizes a playful, candid approach through editorial compositions that incorporate elements like ice cream cones and vintage boats. Production was overseen by Lauren King, with styling by Annie Doig and hair and makeup by Molly Warkentin, all utilizing natural light to maintain a clean, warm aesthetic.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Bags & Accessories

Context

Advertising Campaign