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·2025
·Endless Summer

A woman standing on a sandy beach holding a striped tote bag, viewed through a cream-colored inflatable pool ring.

Woman in a striped knit dress standing with yellow luggage on a beach promenade beside a man holding a surfboard.

Four pastel hard-shell suitcases stacked vertically on a sandy beach with an ocean backdrop and a distant surfer.

Woman in graphic t-shirt and fringed skirt holding a pink striped tote bag on a sunny beach with another person holding a matching bag in foreground.

Person wearing a pale yellow shirt holding a cream and red striped tote bag at a sandy beach with an ice cream cone in foreground.

A man in a yellow shirt sits on a white beach chair holding an ice cream cone with a striped July bag on his lap.

Close-up of a woman eating a pink ice cream cone in front of pastel pink July suitcases against a blue tiled wall.

Model posing in a cream bandeau top and maxi skirt holding a pink rolling suitcase next to a red boat in bright sunlight

July yellow rolling suitcase and striped weekender bag set outdoors against a weathered boat and blue sky with lemons in foreground.

Two models with pastel pink and sage green July suitcases posing beside a boat against a stone wall.

Man holding a lime green suitcase above his head while standing by the ocean in a white tank top and green striped shorts.

A bright lime green hard-shell suitcase sits on a seaside concrete ledge while a person jumps into the ocean in the background.

July Endless Summer 2025

About

July presents their Endless Summer campaign, a visual exploration of coastal travel and leisure. The collection features a vibrant array of pastel hard-shell suitcases and canvas tote bags integrated into seaside settings. Photography by Alex Wall and creative direction by Candice Agius anchor the project in a bright, outdoor aesthetic, utilizing natural light to highlight the brand's saturated color palette. Produced by Lauren King, the series leans into a playful, holiday-focused narrative across beaches and seaside promenades. Stylist Annie Doig and hair and makeup artist Molly Warkentin complete the look, drawing on relaxed, textured fashion to complement the luggage line.