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July: The Art of Travel

Brand
Date

May 2025

Description

The Art of Travel campaign for July marks a return to tactile, sculptural elegance, framing luggage and accessories as sophisticated pieces of design. Creative director Candice Agius and photographer Victoria Zschommler bridge the gap between commercial product photography and gallery-inspired editorial, placing the brand's signature hard-shell suitcases and suede totes against classical motifs, marble interiors, and architectural stone settings. Throughout the series, the imagery leans into a muted, earthy palette that emphasizes the materiality of the collection—highlighting the contrast between smooth hardshells, plush suede, and rich leather. Supporting roles from fashion stylist Annie Doig and hair and makeup artist Georgia Gaillard help maintain a polished, contemporary look that channels a refined travel aesthetic. By utilizing minimalist studio lighting and clean, deliberate compositions, the campaign positions the accessories within a broader context of art and intentional travel.

Style

Vertical, Commercial

Techniques

Soft Light

Context

Advertising Campaign

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