July

May 2025

The Art of Travel serves as a sophisticated visual exploration of the July luggage and accessories range. Led by creative director Candice Agius and photographer Victoria Zschommler, the campaign bridges the gap between functional travel essentials and high-end editorial aesthetics. Throughout the series, bags and suitcases are elevated through sculptural still life compositions and refined portraiture. The imagery employs clean, minimalist styling—often juxtaposing matte leathers and earthy suede against classical architectural elements like fluted columns, ornate frames, and neoclassical plaster forms. With styling by Annie Doig and hair and makeup by Georgia Gaillard, the project leans into a polished, tactile sensibility. The visual language oscillates between warm, natural daylight settings in gallery-like interiors and moody, chiaroscuro studio sessions, emphasizing texture and form across the collection.

Vertical, Commercial

Soft Light

Bags & Accessories

Advertising Campaign