Jaded London
Featured Jaded London projects
This week's top Jaded London projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Jaded London · Jaded London AW 26 Campaign
The AW 26 campaign for Jaded London presents a raw, industrial aesthetic captured through an editorial lens. Photographed by Dion Bal, the series features models Ana Portela, Kuany Atem, and Vucina Dzankic staged within concrete warehouses and garage environments, leaning into a moody, high-contrast visual language. Techniques such as low-key chiaroscuro lighting and directional illumination define the project's visual texture, emphasizing leather, metallic elements, and garment detailing. With makeup artistry by Grace Ellington, the production maintains a consistent, gritty atmosphere across both vertical and horizontal compositions.
Project Jaded London · "Ember" F/W 25 Campaign
The Jaded London 'Ember' F/W 25 campaign brings a high-fashion editorial lens to an industrial and weathered backdrop. Captured by photographer James Bee with art direction from Aïcha Sommer, the campaign leverages an interplay of textures—from voluminous faux fur and feathered evening wear to metallic sculptural cuffs—set against raw plaster walls and concrete environments. The imagery leans into a moody aesthetic, utilizing chiaroscuro lighting and grainy analogue film techniques to frame model Lexie Tapper in a series of narrative-driven scenes. Throughout the campaign, Christos Bairabas emphasizes the collection's sharp, high-street sensibility with sleek hair styling that complements the dark, dramatic makeup. The visual output balances luxury evening wear with grit, contrasting jewel-toned silhouettes and beaded body chains against the stark, distressed interiors of the various shoot locations.
Project Jaded London · Campaign Hang on in there
Jaded London presents its latest fashion campaign, 'Hang on in there,' a series of high-energy visuals captured by photographer Grant James-Thomas. The project leans into a dramatic, action-packed narrative, utilizing a mix of studio-based set pieces and atmospheric environments to highlight the brand's current streetwear collection. The campaign features model Sevachy C alongside a cast of subjects, showcasing a series of gravity-defying poses and dynamic interactions. Through the use of clean, high-contrast editorial photography, the imagery captures the movement and texture of the garments against weathered wreckage and aircraft settings. The collection employs saturated tones and deliberate styling to create a bold, energetic aesthetic.
Project Jaded London · ‘DUSK’ Collection Campaign shot in Cairo
The DUSK collection campaign for Jaded London transports the brand’s signature streetwear aesthetic to an arid, expansive backdrop in Cairo. Shot across the desert landscape, the series captures a distinct intersection of fashion and historical topography, framing silhouettes against the geometry of ancient pyramids and rugged, rocky terrain. The imagery leans into a Y2K-inspired sensibility, utilizing natural light and golden hour tones to highlight the textured fabrics, metallic graphic prints, and distressed denim central to the collection. With makeup artistry by David Gillers, the visuals maintain an atmospheric, earthy palette that bridges the gap between commercial lifestyle photography and editorial storytelling.
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