Jaded London

Mar 2025

Jaded London’s 'Hang on in there' campaign delivers a high-energy series of fashion editorial images that centre on dynamic movement and streetwear aesthetics. Across a collection of studio-based compositions, the work utilizes props like weathered vehicles and aircraft to establish a gravity-defying narrative. Photographer Grant James-Thomas captures the collection with a focus on sharp contrast and saturated tones. The campaign features model Sevachy C alongside a cast of subjects in active poses, highlighting the texture and bold patterns of the apparel through a mix of clean studio backgrounds and atmospheric, action-oriented staging.

Editorial, Horizontal, Clean

White Seamless

Advertising Campaign