Jaded London: Campaign Hang on in there

Mar 2025

Jaded London presents its latest fashion campaign, 'Hang on in there,' a series of high-energy visuals captured by photographer Grant James-Thomas. The project leans into a dramatic, action-packed narrative, utilizing a mix of studio-based set pieces and atmospheric environments to highlight the brand's current streetwear collection. The campaign features model Sevachy C alongside a cast of subjects, showcasing a series of gravity-defying poses and dynamic interactions. Through the use of clean, high-contrast editorial photography, the imagery captures the movement and texture of the garments against weathered wreckage and aircraft settings. The collection employs saturated tones and deliberate styling to create a bold, energetic aesthetic.

Editorial, Horizontal, Clean

White Seamless

Advertising Campaign